iEveEra SEO one of the Leading Company in Andheri

 iEveEra Search engine optimization (SEO) in Andheri is the process of increasing the quality and quantity of search engine traffic to a website or web page. Instead of direct traffic or bought traffic, SEO focuses on organic (sometimes known as "natural" or "organic") outcomes. Unpaid traffic can come from a variety of queries, including picture, video, news, academic, and vertical search engines that cater to particular industries.

When iEveEra used as an Internet marketing strategy, SEO takes into account a variety of factors, including how search engines operate, the computer algorithms that determine how they behave, what people search for, the actual search terms or keywords they enter into search engines, and which search engines their intended audience prefers. SEO is done because websites that rank higher on search engine results pages will get more traffic from search engines (SERP). The opportunity for converting these visitors into clients then exists 

Additionally, Google has recently prioritized the elements below for SERP (Search Engine Ranking Position).

vVersion HTTPS (Secure Site)

v AMP (Accelerated Mobile Pages)

v BERT

v Structured Data

v  Mobile Compatibility      

 

Ø Black hat versus white hat tactics

 

 

There are two basic sorts of SEO tactics: those that search engine providers advocate as part of excellent design ("white hat"), and those that search engines disapprove of ("black hat"). Spamdexing is one of the methods used by search engines to lessen the impact of the latter. These techniques and the practitioners who use them have been categorized by industry critics as either white hat SEO or black hat SEO. Black hats expect that once the search engines find out what they are doing, their sites may eventually be temporarily or permanently blocked, whereas white hats typically produce results that last a long time.

Ø SEO MARKETING STARTEGY:

SEO as a marketing approach could yield a respectable return on investment. There are no promises of ongoing referrals, search engines' algorithms change, and they are not compensated for organic search traffic. A company that depends substantially on search engine traffic may experience significant losses if the search engines stop sending customers because of this lack of assurance and unpredictability.  The search engine ranking of a website may alter as a result of a change in search engine algorithm, potentially leading to a significant drop in traffic. Google made over 500 algorithm modifications in 2010, or over 1.5 every day, according to CEO Eric Schmidt. Website owners are advised to break their dependence on search engine traffic as a prudent business practise. In addition to being accessible on the web

 

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